Fine jewellery e-commerce store shown on laptop and mobile — a high-converting online store built by Wire Wings for jewellery brands
Every categorygold · silver · platinum
diamonds, natural & lab-grown
For fine jewellery brands

Your showroom sells
fine jewellery daily.
Your website should too.

Most jewellery websites look fine and sell almost nothing.

We build the part that actually sells: live metal rates, making charges, diamond certification, hallmarking, and a checkout NRI buyers trust.

120+ fine jewellery stores built. Jewellery only.

120+
Projects delivered in fine jewellery
Built for the way gold actually sells
Jewellery only. No other industries.
A high-value jewellery buyer hesitating at an online checkout, weighing whether to trust the store before buying

Most jewellery websites
look good.
Very few actually
sell jewellery.

A store that looks good but doesn't sell quietly costs you all year: the festive rush, and the high-value order that drops at checkout. It usually isn't your fault. It was built by people who never handled a gold rate or a hallmark.

Before a careful, high-value buyer trusts you, he wants three answers.

Is this genuine?Is the price fair?What if I have a problem later?

Answer them on the page and he stays. Leave them open, and no ad budget saves the sale.

We already know your trade

Across 120+ fine jewellery projects,
we've seen what trips up the generalists.

Live metal rates

Gold, silver and platinum move all day. We lock the rate at the moment of payment, online and in store, so your margin holds.

Making charges

Never one flat number. They shift with design, weight, purity and metal. We price them the way you quote them at the counter.

Diamonds, every kind

Certification, origin, and an honest natural versus lab-grown story. Studded pieces priced stone by stone, the way they really add up.

Hallmarking and GST

HUID, purity for every metal, and the right GST on each category. The part you cannot get wrong.

How India buys

Old metal exchange, savings schemes, made-to-order advances, and NRI buyers paying across currencies. Built in from day one.

We've been here before

Most agencies meet these problems for the first time on your build. We solved them long before yours.

How we work

We build around how your
brand actually runs.
Not off a template.

01

Understand

We learn how your business works first. After 120+ builds, we usually know what to build, and what it can earn, before we start.

02

Build

Then we build it to sell, not just to look good.

03

Grow

Once it is live, we help you bring in more of the right buyers and grow.

Selected work
The work →
01

Kothari Jewellers

A 100-year-old house now selling ₹16–17 lakh natural-diamond pieces online, across India and the USA.

View case study →
02

A BSE-listed jewellery house

After multiple vendors who could not build a jewellery website, a store built to price gold and diamonds live.

View case study →

Find out what your storecould be earning you.

Selling gold online, to buyers across India and abroad, is not only for the big chains. Get a straight assessment from the team behind 120+ fine jewellery projects: what to build, and what it can realistically earn. We take on only a few brands a year, so this is where it starts.

Free. No obligation. We reply within 2 working days.

Enquire on WhatsApp