A BSE-listed jewellery house
After vendors who could build a website but not a jewellery website, a store built to price gold and diamonds live.
Shoora Designs is a Surat-based, BSE-listed jewellery business. It runs at real scale, with all the scrutiny that comes with being publicly listed. Their website didn’t reflect any of that.
They were on WordPress, and it couldn’t do the one thing a jewellery site has to do: price live. Gold and diamond prices move, and the site couldn’t handle dynamic pricing for either. And this wasn’t their first try. They’d built site after site with vendor after vendor, and most of them simply didn’t get jewellery. They could build a website. They couldn’t build a jewellery website. So Shoora kept ending up with sites that looked fine and priced wrong.
We built them a jewellery platform designed around how their business actually works, not around what a template could manage.
At the core is a pricing engine that handles live pricing for both gold and diamond jewellery. We built in a way to sell loose stones on their own terms, gave them full variant creation, and made the store multi-currency so it sells beyond a single market.
The difference from the earlier attempts wasn’t effort. It was understanding. We built it as people who know jewellery, which is exactly what every previous vendor was missing.
Gold and diamond prices move all day. The store prices both live, so what a customer sees is the real rate, not a number someone has to keep updating by hand.
Loose stones sell and price differently from finished pieces. We built a model that lets them do exactly that, instead of forcing them into a structure that doesn’t fit.
One design can carry dozens of configurations. The store handles full variant creation, so the catalogue holds all of them without falling apart.
Built multi-currency from the start, so the store sells to buyers well beyond a single market.
For the first time, Shoora has a website that prices the way their business does: gold and diamonds, live, across currencies, with loose stones and full variants underneath.
A BSE-listed jewellery house finally has an online store built to the standard the company runs at, instead of another site that looked right and priced wrong.
When a jewellery website is built by people who actually understand jewellery, it does the thing every earlier version couldn’t: price gold and diamonds live, sell loose stones on their own terms, and hold every variant a real catalogue needs.