Kothari Jewellers
A 100-year-old house selling ₹16–17 lakh natural-diamond pieces online, across India and the USA.
Kothari Jewellers is a 100-year-old jewellery house: five stores across Chennai, Hyderabad, Mumbai, Vijayawada and Visakhapatnam, a strong customer base in the USA, and a catalogue of natural diamonds and colour stones with pieces reaching ₹16–17 lakh.
For a business that size, their online selling was surprisingly manual. There was an informative website, but the real work happened over WhatsApp and email: product images sent back and forth, enquiries handled by hand, one message at a time. There was no real online store. A century-old house selling lakhs-worth of natural-diamond and colour-stone jewellery, to buyers in two countries, was running its whole online presence like a catalogue on a phone. It didn’t match the business, and it couldn’t scale the way they needed.
We took Kothari from image-and-enquiry to a full e-commerce operation, and built it to handle the hardest parts of their catalogue.
Most jewellery sites aren’t built to sell a ₹16–17 lakh natural-diamond piece. We built one that is, so their most valuable pieces get presented and sold online with the seriousness they deserve, instead of getting pushed into a WhatsApp chat.
Colour stones are some of the hardest things in jewellery to present and price. Origin, rarity and variation matter in ways plain diamonds don’t. The store carries them with the detail a serious buyer expects, not a template that flattens what makes each piece worth it.
Their US base is some of their most valuable demand, not an afterthought. The store serves buyers in both countries, so US customers get a real online experience instead of a time-zone-delayed email thread.
This wasn’t a redesign. It was a move from an informative website plus manual enquiries to a genuine online store: a change in how Kothari sells, not just how they look.
Kothari went from handling enquiries by hand over WhatsApp and email to running a full store built for high-value jewellery. Their ₹16–17 lakh natural-diamond and colour-stone pieces are now presented and sold online with the seriousness that price point calls for, to buyers across India and the USA, backed by a 100-year name that finally has the online store to match it.
A legacy house that had never really sold online now does.
Selling a ₹16–17 lakh natural-diamond piece online takes more than product photos and a WhatsApp number. We built a 100-year-old house a store that presents its most valuable jewellery properly, handles natural diamonds and colour stones with the detail they need, and sells to buyers across India and the USA.