Ophira Jewels
A website losing 68% of its visitors, rebuilt to convert.
Arjun Kadyan runs Ophira Jewels: two retail outlets dealing in gold, silver and platinum, with a solid in-store business and a website that wasn’t pulling its weight.
The online side was weak, and the numbers said so. The website had a bounce rate of over 68%, which means nearly seven in ten visitors landed and left without doing anything. For a business trying to grow online, that’s a wall. Traffic came and went, sales weren’t happening online, and the site did little to support the growth the business was capable of. The demand was real. The website was quietly turning it away.
We designed Ophira a sales-savvy store, built to convert rather than just exist.
Instead of a site that only displays products, it was built for two jobs at once: convert the traffic that’s already arriving, and present the brand well enough to earn trust and support long-term growth.
Not a site that just shows products. A whole set of ready-made sales strategies and conversion features, built from the ground up to turn visitors into buyers instead of losing them.
A premium design that lifts the brand’s presence and builds credibility, because at these prices, how the store looks and feels directly affects whether someone buys.
Conversion features built in from launch, so the store could sell the day it went live instead of needing months of work before it earned anything.
The old site lost more than two-thirds of its visitors. The rebuild is built to hold that traffic and turn it into business.
Ophira went from a website that lost more than two-thirds of its visitors to a store built to hold them and convert them. Where the old site bounced over 68% of its traffic, the new one is built around conversion: ready-made sales strategies, a premium design that builds credibility, and a foundation that could sell from day one.
The traffic that used to arrive and leave now lands on a store built to turn it into business.
A website that bounces 68% of its visitors isn’t a sales channel. It’s a leak. Rebuilt around conversion and a premium, credible design, the same brand now has a store built to keep its visitors and turn them into buyers.