Devi Pavitra
An enquiry catalogue and gold schemes, wired straight into the software they already run.
Devi Pavitra is an established, well-known jewellery house with stores in Hyderabad and Vijayawada, and a clear idea of how they wanted to sell online. They didn’t want a hard checkout. They wanted an enquiry catalogue, a way for customers to browse and reach out, which is how high-value jewellery actually gets bought.
The harder part was underneath. They run gold schemes, and those schemes live in their internal software. Any website worth building had to plug into that system, not sit next to it. And gold schemes carry weight of their own: customer verification, several scheme structures, records that have to stay in sync with what the business already runs. This wasn’t a catalogue with a contact form bolted on. It was a website that had to connect to the operational core of the business.
We built them a custom site in React and Node.js. We chose that deliberately, because the integration and speed they needed weren’t going to come from a template.
The result is a fast site with an enquiry catalogue wired to WhatsApp, so customers browse and move straight into a conversation on the channel they already use, which is the right fit for considered, high-value jewellery. We built KYC in to handle the checks gold schemes need, added support for several gold scheme models tied into their own software, and gave them virtual appointments so customers can book time with the brand directly, bridging the online catalogue and the showroom.
Every part of it was built around how Devi Pavitra actually works, from the enquiry-led selling to the schemes running quietly underneath.
An enquiry catalogue wired to WhatsApp, so customers browse the collection and slide straight into a conversation on the channel they already use.
Support for several gold scheme models, tied into their own software so the website and the business stay in step instead of drifting apart.
KYC built in to handle the customer checks gold schemes need, with records kept in sync with the business.
Virtual appointments, so customers can book time with the brand and connect the online catalogue to the showroom.
Devi Pavitra now has a website that matches how they sell and how they run: a fast enquiry catalogue that moves customers into WhatsApp, gold schemes and KYC tied into the software they already depend on, and virtual appointments that connect online interest to their showrooms in Hyderabad and Vijayawada.
Instead of a generic storefront, they’ve got an online extension of the business itself.
A website doesn’t have to stop at a catalogue. Built right, it runs the enquiry, carries the gold schemes, handles the KYC, books the appointment, and connects to the software the business already runs on.